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EVENT ORGANIZERS
3,000 TICKETS TO SELL IN 90 DAYS - FOREVERLAND CASE STUDY
Want to see explosive sales for your next event? Book a FREE strategy call with us below to find out how we could help you and your event!
THE BRAND
Foreverland is one of the UK’s fastest-growing clubland events. To help them sell out their biggest even of the year, a Psychedelic Carnival of music and immersive entertainment at London’s famous Studio 338, they appointed SA Agency to help.
THE GOAL
The target was set high - selling all 3,000 tickets in a period of just 3 months. It was a big ask and would require a lot of hard work and strategic Facebook advertising, yet SA Agency gladly accepted the challenge.

THE SOLUTION
 Before beginning the campaign, we conducted a comprehensive account audit of all previous campaigns. The aim was to identify the most successful tactics from past events to help us map out the most effective strategy for this campaign.

Next, we implemented Rapid Fire Testing. This unique testing method helps us find the optimum personas, offers, and creatives to identify the biggest opportunities for our clients. Once the most profitable ads had been determined, we then ran canvas ads at the Top of Funnel Level to create a full-screen, seamless experience that showcased the immersive and interactive nature of this one-of-a-kind event. 
The Middle and Bottom of Funnel retargeting ads were then created, each sending a different message to users based on their behaviour and purchase intent. 
The goal of our retargeting strategy was to emphasise a sense of scarcity and urgency; using messaging with numerical warnings and reminders that time was running out to purchase tickets for the event. 

Last but not least, we added social proof to all of the ads using Page Post Engagement (or PPE, for short). Social proof is the public social engagement that other users can see on an ad, shown by its Likes, Comments and Shares. The concept behind this tactic is that when a user sees an ad with hundreds of positive comments, likes, and shares, they are far more likely to stop, engage with the ad, and take action. In the case for this event, the high levels of social proof were highly effective in building excitement about the event and driving ticket purchases. 
THE SOLUTION
 Before beginning the campaign, we conducted a comprehensive account audit of all previous campaigns. The aim was to identify the most successful tactics from past events to help us map out the most effective strategy for this campaign.

Next, we implemented Rapid Fire Testing. This unique testing method helps us find the optimum personas, offers, and creatives to identify the biggest opportunities for our clients. Once the most profitable ads had been determined, we then ran canvas ads at the Top of Funnel Level to create a full-screen, seamless experience that showcased the immersive and interactive nature of this one-of-a-kind event. 
The Middle and Bottom of Funnel retargeting ads were then created, each sending a different message to users based on their behaviour and purchase intent. 
The goal of our retargeting strategy was to emphasise a sense of scarcity and urgency; using messaging with numerical warnings and reminders that time was running out to purchase tickets for the event. 
Last but not least, we added social proof to all of the ads using Page Post Engagement (or PPE, for short). Social proof is the public social engagement that other users can see on an ad, shown by its Likes, Comments and Shares. The concept behind this tactic is that when a user sees an ad with hundreds of positive comments, likes, and shares, they are far more likely to stop, engage with the ad, and take action. 

In the case for this event, the high levels of social proof were highly effective in building excitement about the event and driving ticket purchases. 
THE RESULTS
Success! SA Agency succeeded in not only in selling all 3,000 tickets, but did so ahead of schedule as well.

By delegating the marketing campaign to SA Agency, Foreverland’s ownership was able to focus on the logistical challenges of organising the event, without having to use precious time, resources, or mental energy on tracking sales. In fact, the campaign proved so successful that SA Agency was hired to promote the company’s upcoming new tour in the UK.

Promoting your brand through Facebook Advertising can be extremely lucrative - but should come with a disclaimer: without knowing all the intricacies of this type of marketing, making a mistake could cost you thousands of pounds. 

That’s why it’s important to work with a trusted agency that stays on top of emerging trends in the world of Facebook Ads. This is at the heart of what we do at SA Agency, with our pioneering approach to advertising which means our clients can rely on us to get the highest profit at the lowest cost.
WANT TO SELL OUT YOUR EVENT USING EXPERT FACEBOOK AD STRATEGIES? WE CAN HELP.
Book a FREE strategy call today to find out how we can help you and your event!
WHO ELSE HAVE WE HELPED?
REPLAY EVENTS
"Lewis and his team really know Facebook Ads..."
"We approached them to help us boost ticket sales for our event, and didn't know what to expect at first. But after discussing what our aims were, they worked their magic to find us our best customers and turn them into buyers. The process was very streamlined for start to finish. I couldn't recommend Lewis and his team enough!"
"From the moment we first sat down with SA Agency, we had complete confidence in the team."
They really delivered, helping us get a 3x return on our ad spend which was very healthy for us as a business. We couldn't be happier with our experience."
STARLIGHT CONCERTS
PRESTIGE CARS
"Our business has grown exponentially since working with SA Agency"
"They helped us grow our Instagram following from 2,000 followers to over 19,000 within 6 months. We're now at over 30,000 and we're reaching customers all over the UK instead of just our local area. The results speak for themselves - we're seeing nearly half of our revenue come through social media now."
"They showed us the power of a strong Facebook Ads strategy."
"They fine-tuned our targeting to help us reach our ideal audience, which resulted in lowering our marketing costs and seeing a massive uptick in revenue from online sources. We're now seeing more than 20% of our business come via social media."
ELITE SKILLS ARENA
WHO ELSE HAVE WE HELPED?
REPLAY EVENTS
"Lewis and his team really know Facebook Ads..."
"We approached them to help us boost ticket sales for our event, and didn't know what to expect at first. But after discussing what our aims were, they worked their magic to find us our best customers and turn them into buyers. The process was very streamlined for start to finish. I couldn't recommend Lewis and his team enough!"
STARLIGHT CONCERTS
"From the moment we first sat down with SA Agency, we had complete confidence in the team."
They really delivered, helping us get a 3x return on our ad spend which was very healthy for us as a business. We couldn't be happier with our experience."
PRESTIGE CARS
"Our business has grown exponentially since working with SA Agency"
"They helped us grow our Instagram following from 2,000 followers to over 19,000 within 6 months. We're now at over 30,000 and we're reaching customers all over the UK instead of just our local area. The results speak for themselves - we're seeing nearly half of our revenue come through social media now."
ELITE SKILLS ARENA
"They showed us the power of a strong Facebook Ads strategy."
"They fine-tuned our targeting to help us reach our ideal audience, which resulted in lowering our marketing costs and seeing a massive uptick in revenue from online sources. We're now seeing more than 20% of our business come via social media."
Who Are We?
We're a full-service Facebook Advertising Agency that helps event planners achieve breakthrough results.

We're based in Bournemouth, UK, but work with clients from all around the world. We've built up a lot of experience selling out events with Facebook Ads simply because we love doing it! No matter whether it's a high-priced or low ticket offer, we've got a funnel for that!

We pride ourselves on our commitment to authenticity - we won't promise that we can make every event you hold a sell-out...But we can guarantee that we've helped a great number of our clients pack their events using our innovative Facebook Strategies.

Looking to pack your next event AND save more time, money, and energy marketing it? Book a FREE, no-obligation strategy call today to find out how we can help you!
Who Are We?
We're a full-service Facebook Advertising Agency that helps event planners achieve breakthrough results.

We're based in Bournemouth, UK, but work with clients from all around the world. We've built up a lot of experience selling out events with Facebook Ads simply because we love doing it! No matter whether it's a high-priced or low ticket offer, we've got a funnel for that!

We pride ourselves on our commitment to authenticity - we won't promise that we can make every event you hold a sell-out...But we can guarantee that we've helped a great number of our clients pack their events using our innovative Facebook Strategies.

Looking to pack your next event AND save more time, money, and energy marketing it? Book a FREE, no-obligation strategy call today to find out how we can help you!
Ready to Unlock Growth for your Business?
We'll help you reverse-engineer the best strategy for success using Facebook Ads. Hit the link below to find out how we can help you and your event!
Partnership Disclaimer: We only partner up with businesses that we know will succeed with our methodology, for this reason, we require a no obligation, no pressure discovery call to determine if we can help push the right leverage buttons in your business
 
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